Thursday 18 October 2007

on Ratatatouille not being a smash

I don't give Jim Hill much credit but this is an interesting article on why Ratatatouille hasn't performed up to expectations at the US Box Office. According to Brad it's...

"I think we, with ‘Ratatouille’, have been more than a victim of a lot of fuzzy animal films that came out before us that just have a bunch of jabbering, wise-cracking practically interchangeable animals. People will take one look at our talking rats and think: ‘Oh! It’s one of those.’. And it’s true, they’ve not showed up. Even though it comes from Pixar. We’ve had the greatest reaction ever from people who have gone to see it, but the reaction to seeing it we’ve found surprising. And I think it’s partially down to that rack of animal films."

Gotta love Brads whining ways, but he does make a good point. For more click here

2 comments:

DP said...

I think people being sick of the rash of animal movies has a lot to do with it, but I think its a bit rich to blame the poorer films amongst those that are out for the failure though. There were plenty of talking animal movies out before they cracked into Ratatouille, so it was a decision on their part to go ahead in spite of the state of the market. My guess is they thought 'we're pixar, people love us, and if we tell a really good story it won't matter'.... well it did matter, even though they made a brilliant film. Even the golden boys are not above the zeitgeist...

Andrew Silke said...

ha!